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Guiding Principles

The Agency’s Strategic Plan, adopted in 2010, includes an ambitious goal that by 2020, less than 10 percent of landfill-bound material in Alameda County will be readily recyclable or compostable.

The Guiding Principles were adopted by the Waste Management Authority Board in November, 2016, and will be used to set priories through 2018. The goal is to employ an adaptive approach to strategic planning, focusing our efforts where we can achieve the greatest results in support of our mission, stakeholders, and member agencies.

Guiding Principles

  • Emphasize waste prevention over management of discards for the Agency’s non-mandatory projects.
  • Explore innovative and experimental approaches that may be leveraged by member agencies.
  • Emphasize project implementation and collect data only as needed to make informed decisions.
  • Pursue projects with multiple sustainability benefits (greenhouse gas reduction, water conservation), only when linked with materials and waste management.
  • Organics, as the largest remaining portion of the waste stream going to landfill, will continue to be an emphasis for the next two years.
  • Develop programs that directly reach out to target audiences and communities; coordinate with member agencies.
  • Only implement ordinances that are currently in place (bags and mandatory recycling, plant debris), without introducing new mandatory programs in the coming two-year period.
  • Coordinate and collaborate with local public agencies to avoid duplication of effort.
  • Ensure the flexibility to add new projects and cut back on existing projects when appropriate.



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